How I Create collection - lead

How I Create

In this interview series, artists, designers, photographers and creatives share how they bring their best ideas to life, what their creative process looks like and the mindset shifts that help them keep showing up.

Karen Arthur, fashion designer

Karen Arthur, fashion designer

Karen Arthur is a women’s fashion designer who specialises in creating pieces that not only look and feel great, but that clients will want to keep, cherish and pass down. In this interview, Karen opens up about leaving her teaching career, her thoughts on the link between fashion and mental health, and how changing her client process and service offerings transformed her business.

 
Adam Pritchett, textile artist

Adam Pritchett, textile artist

Adam Pritchett is a textile artist who specialises in hand embroidery. His work focuses around botanical and entomological themes, with some magic and myth thrown in for good measure. In this interview, he discusses being a self-taught artist, juggling his embroidery work alongside a full-time job, and dealing with the social media comparison trap.

 
Maggie Sichter Enterrios

Maggie Sichter Enterrios, Littlepatterns

Maggie Sichter Enterrios is best known for her intricate black ink drawings, inspired by typography and nature. Here, she shares her journey to becoming a full-time illustrator, what her weekly schedule looks like, some of the challenges self-employment can bring, and why her process calls for her to be “part artist, part detective”.

 
Lisa Perrin, illustrator

Lisa Perrin, illustrator

Lisa Perrin’s style is inspired by folk art, the natural world, and Victorian decorative arts. By day, she works as a full-time illustrator for card company American Greetings. In her spare time, she takes on freelance commissions for the likes of Anthropologie, Penguin Random House and Harper Collins. In this interview, Lisa tells the story of how she became an illustrator, shares her thoughts on developing your style as an artist and opens up about some of the doubts and fears she’s faced along the way.

 
Mica Peet, freelance illustrator and designer

Mica Peet, freelance illustrator & designer

Mica Peet is a freelance designer who creates jewellery, homeware and fashion accessories. Her pieces contrast the natural world with edgy, modern shapes. Here, Mica shares how her business got started, her daily schedule, her top Etsy tips and what she feels has been the biggest driver of her business’ growth so far.

 
Kate Walters, Of Flight and Feathers

Kate Walters, Of Flight & Feathers

Kate Walters is a London-based artist who creates original, black and white ink drawings of birds. In this interview, Kate shares how she rediscovered her passion for drawing as an adult and how this led her to setting up shop, talks us through her creative process and offers some great insights on developing your unique style as an artist.

 
Matthew Britton, freelance illustrator

Matthew Britton, freelance illustrator

Matthew Britton is a freelance illustrator who works in both ink and pixels. He takes on client commissions and creates ethereal digital art. In this interview, Matt talks about the realities of life as a full-time artist, offers advice for fellow creatives struggling to define and develop their own style and shares the biggest lesson he's learned about his creative process so far.